One company. Built to be complete.
Most agencies understand marketing. Most clinics understand medicine. KALARA was built where those two worlds meet, the bridge between healthcare and media, and that is exactly why we win.
Built to be complete
Every chapter added something toward a complete engine. The campaigns came first, then the services and the call center, then the creative that ties it all together, and the conviction that aesthetic and wellness growth deserves its own kind of company.
Built for high-ticket aesthetics
KALARA began in high-ticket body contouring and skin health, the premium services where every lead is expensive and every booking matters. Other agencies chased the machines and the ad accounts, and their pitch decks promised the world. They overpromised and underdelivered, and spas got buried in lead lists that ghosted and no-showed. We built the first real acquisition system engineered for premium aesthetic services, then set out to make the whole thing complete.
New services, and a call center to close them
We widened the engine. New service lines, NSO and membership campaigns that fill a book before it exists, and an in-house call center that answers, qualifies, and books every lead straight into the spa's own software. Speed to lead stopped being the client's problem. Each chapter added another piece of one complete system.
Trusted across national networks
The system proved itself at scale, powering growth for franchise networks and multi-location brands like Hand & Stone and Restore Hyper Wellness. Over 350 locations supported, more than $50 million in client revenue generated, and over 37,000 appointments booked and showed.
Becoming KALARA
Arriana takes the helm and the company takes the name KALARA, from the Hebrew root kalah: to complete, to bring to fullness. Filming, story, editing, and social join the marketing and the call center, so the whole chain lives under one roof. Not a marketing vendor, a growth partner. One team, one system, one person to call, accountable all the way to the treatment room.
Everything a brand needs, A to Z
Creative and marketing are not two departments here. Filming, story, editing, and social sit next to media buying, sales and operations consulting, and a live call center. One team runs all of it, so nothing falls between vendors, because there are no vendors.
Meet Arriana Acuna, the CEO leading KALARA
CEO, global speaker, and investor, Arriana has generated more than $19 million building and scaling companies across industries, from hospital systems to leading media agencies. She is not just an operator or a visionary. She is both.
She is also the founder of Operations Media, a done for you media production company for founders and executives. At KALARA she brings that same playbook to aesthetics and wellness: proven operational systems, authentic creative, and accountability all the way to the treatment room.
“We are the Apple of the aesthetics and wellness industry.”